NEWS AND UPDATES
Fitness at the Parq
25 August 2025
🏃🏻 Ready to move and groove at Parqal, Aseana City?
Start your weekend right and join Fitness at the Parq and enjoy FREE cardio dance sessions designed to elevate your well-being.
📅 Every Saturday
🕜 7:30 – 8:30 AM
📍 Amphitheater, Parqal, Aseana City
✨ Be part of a growing wellness community in Aseana City. Together, let’s build a healthier and stronger community.
For Aseana office inquiries: leasing@aseanaholdingsinc.com
For Aseana residential inquiries: inquiries@midparktowers.com
Urban Strategies for BPO Success: Insights from Aseana City
18 August 2025
Urban Strategies for BPO Success: Insights from Aseana City
In Metro Manila, the workday often begins and ends with long commutes. Most Filipino workers spend more than an hour traveling each way, a reality that according to the Asian Development Bank, cuts productivity by as much as 30%. The costs are tangible: higher absenteeism, faster turnover, and diminished output. For industries like IT-BPM, where consistency and performance are critical, this is a costly status quo.
The 15-Minute City
Aseana City offers a different model. Developed by D.M. Wenceslao & Associates, Inc. (DMW), the 107-hectare bayfront district is built on the principles of the “15-minute city” — a place where work, home, school, healthcare, and leisure are all within a short walk. More than an urban planning concept, it is a framework for productivity, well-being, and long-term business resilience.
In Aseana, the masterplan integrates offices, residences, retail, green spaces, and transit in a connected network. The streets prioritize people, with wide arcaded sidewalks, elevated walkways, and the Aseana Eco Jeep loop linking every block.
At the heart of this network is Parqal, a five-hectare pedestrian-oriented development whose name blends “park” and “kalye.” Its covered arcades, landscaped promenades, and public plazas make it possible to move between offices, shops, and open spaces without battling heat or rain. This human-scale environment is deliberate; by making the essentials accessible on foot, Aseana City gives back the time and energy that would otherwise be lost to traffic.
A Complete Urban Ecosystem
Life in Aseana unfolds within a balanced mix of amenities. Large-format retailers like S&R and Landers Superstore complement an expanding roster of dining and shopping options. The forthcoming St. Luke’s Medical Center Aseana will bring world-class healthcare to the estate. Education is also well represented, with Nord Anglia International School and Junior Starters School serving families who live and work in the district.
Residential options include condominiums like Pixel Residences and Midpark Towers that are already home to a growing community and Workpads, an affordable 200-unit co-living development, that is set to commence construction in 2025. Housing options within walking distance of offices give companies an edge in retaining talent while offering employees the convenience and balance of living close to work.
Business Strategy Meets Urban Strategy
In today’s competitive labor market, location is no longer defined solely by square meters. It is shaped by the daily experience of the people who power an enterprise. A 15-minute city like Aseana transforms that experience, turning commutes into walks, transactions into connections, and workplaces into communities.
Here in Aseana, business strategy and urban strategy converge. Companies are not simply choosing an address; they are embedding themselves in a connected environment that supports the full spectrum of professional and personal life.
For Aseana office inquiries: leasing@aseanaholdingsinc.com
For Aseana residential inquiries: inquiries@midparktowers.com
References:
https://www.tomtom.com/traffic-index/philippines-country-traffic/
Run Aseana in Partnership with Run with Pat
11 August 2025
🏃🏻 Ready to move? Join Run Aseana!
In partnership with Run with Pat, enjoy FREE weekly speed training and running sessions designed for all fitness levels.
📅 Every Thursday
🕜 6:30 – 9:00 PM
📍 Amphitheater, Parqal, Aseana City
✨ Be part of a growing wellness community in Aseana City. Together, let’s build a healthier and stronger Aseana community.
No registrations — just drop by and train with the community!
For Aseana office inquiries: leasing@aseanaholdingsinc.com
For Aseana residential inquiries: inquiries@midparktowers.com
Aseana City: Beyond Geography
01 August 2025
Parañaque City, Philippines — When Typhoon Ondoy struck in 2009, it inundated 80% of Metro Manila. The deluge affected millions, claimed hundreds of lives, and caused billions of pesos in economic losses.
Extreme weather events like Ondoy are no longer rare anomalies, they have grown in frequency and intensity in recent years. The Philippines sits in the Pacific typhoon belt, facing over 20 tropical cyclones a year. Just last month, four typhoons hit the country – Typhoons Bising, Crising, Dante, and Emong.
Climate scientists warn that such extreme weather events could grow more frequent as climate change accelerates. Recognizing this threat, many firms are now asking how much their operations are exposed to climate risks.
Location is More Than Geography
Location plays a defining role in a company’s risk exposure. Where facilities and offices are situated will determine whether a calamity means a brief disruption or a multi-million catastrophe.
Climate-resilient infrastructure creates long-term value by reducing downtime, protecting investments, and lowering operational costs. As architecture firm Gensler puts it, “resilient design is no longer a nice-to-have; it’s good business.”
Aseana City’s Climate Resilience
Aseana City is a prime example of climate resilience in action. The 107-hectare master-planned bayfront district was developed by D.M. Wenceslao & Associates, Inc. (DMW) with resilience at its core.
The estate remained flood-free in recent and past typhoons, including during Typhoon Ondoy’s onslaught, in stark contrast to most of Metro Manila. This did not happen by luck, but by design and proactive management.
Aseana City was built several meters above the older city grade and designed with disaster-resilient features including modern drainages, lift stations, and seawalls. The road and canal system are engineered to quickly channel stormwater out, keeping Aseana’s roads clear of deep flooding during adverse weather conditions. This ensures that offices and commercial establishments in the area always remain accessible.
Parqal’s Canopy keeping Parq-goers protected from abrupt changes in weather
The district’s urban design further cushions it from climate impacts. Aseana features an imposing canopy in Parqal, arcaded sidewalks, and covered skywalks that allow people to move around safely during heavy rain. Utility infrastructure is underground, protecting power lines and telecom cables from strong winds.
Beyond physical infrastructure, Aseana City prioritizes active estate management as a critical layer of risk mitigation. Its estate team conducts year-round maintenance of drainage systems to prevent clogging and applies data-driven hazard mapping to flag vulnerabilities before they escalate. During typhoon season, additional field crews are mobilized, complemented by early warning protocols that support real-time coordination. A centralized emergency operations center oversees preparedness, with dedicated response teams trained to manage untoward incidents swiftly. Strengthening this commitment to public safety, Aseana City has also partnered with Lifeline 16-911, the Philippines’ leading private emergency service provider, to ensure round-the-clock emergency coverage within the estate. Through this initiative, residents, patrons, and businesses benefit from 24/7 quick response services at no cost — blending infrastructure resilience with human-centric safety nets.
Aseana City’s Integrated Operations Center
The estate’s resilience arsenal also includes a Meralco smart substation that is designed for grid reliability and climate resilience. The 115 kV – 34.5 KV gas-insulated switchgear substation ensures stable electricity supply even during storms. It reduces the load on older stations and provides enhanced switching flexibility during contingencies. For businesses in Aseana, this translates to significantly lower risk of power fluctuations when typhoons strike, ensuring continuity. As Meralco noted, the Aseana substation is part of building a “smarter, more resilient, and future-ready grid.”
Situated by Manila Bay, Aseana City is mindful of storm surge and sea level rise risks. DMW has fortified the district’s coastline with an elevated seawall and land elevation measures that kept the estate well above the highest recorded storm surges. Aseana continuously upgrades its coastal defenses, raising embankments and improving drainages. These ongoing improvements are designed to keep the estate one step ahead of rising seas and stronger typhoon waves. This means that even when gale-force winds drive Manila Bay’s waters inland, critical assets in Aseana City are protected.
Resilience as a Competitive Advantage
Aseana City exemplifies how resilient location and design translate into real-world continuity. While older business districts in Metro Manila still grapple with chronic flooding and unplanned downtime, Aseana’s infrastructure and proactive estate management has enabled locators to keep doors open and lights on through the worst storms. Importantly, this is done with empathy and awareness that resilience is a shared responsibility — Aseana’s approach does not diminish the hardships of neighboring communities but rather hopes to model solutions that others can adopt, from better urban planning to rigorous maintenance and emergency preparedness.
“In an era of climate uncertainty, Location is not just a pin on the map, but a strategic choice that can make or break a company’s future. By investing in resilient infrastructure and smart urban design, Aseana City shows that it’s possible to thrive on a changing climate frontier,” said Delfin Angelo “Buds” Wenceslao, DMW Chief Executive Officer.
As the World Economic Forum puts it, “climate resilience isn’t a sunk cost; it’s an enabler of long-term value creation in an increasingly unpredictable world.” Companies that embed themselves in resilient locations are voting for a future where continuity is assured despite adversity. In the face of rising tides and storms, they are choosing the higher ground – both literally and strategically.
For Aseana office inquiries: leasing@aseanaholdingsinc.com
For Aseana residential inquiries: inquiries@midparktowers.com
References:
https://www.gensler.com/blog/how-to-design-for-resilience
https://hbr.org/2022/10/climate-risk-is-growing-is-your-company-prepared
https://hbr.org/2022/05/how-exposed-is-your-supply-chain-to-climate-risks
Urban Strategies for BPO Success: Insights from Aseana City
Building a Community
In today’s competitive outsourcing industry, a company’s success hinges on its people, and keeping employees engaged takes more than a desk and a paycheck, it requires fostering a genuine sense of belonging.
Research shows that highly engaged teams enjoy 41% lower absenteeism and employees who feel part of a community are 66% likelier to stay with the organization long-term.
Community-building is not just a feel-good HR initiative but smart economics driving higher productivity, lower turnover, and a healthier bottom-line.
Wellness Community in Aseana
At Aseana City, this community-centric approach is built into daily life. Instead of siloed cubicles, office spaces blend seamlessly with parks, trails, and fitness venues. Every week, Aseana City locators gather for group workouts in three different running clubs, cardio-dance classes, mat Pilates, and yoga sessions.
In practice, BPO employees wind down morning stress by jogging together or stretching in Parqal’s amphitheater, turning exercise into a social ritual. These gatherings build personal connections between coworkers and transform physical health routines into team-building experiences.
This design embodies the “third place” concept where communal environments beyond home or office offer a sense of belonging to a larger community. Parqal’s open plazas and shared events serve as that “third place”, fostering real connections. In our increasingly connected yet isolated world, third places have become invaluable; they are neutral spots where people can gather, form relationships, and feel part of something beyond work and home.
Aseana City has effectively built this antidote to workplace isolation right into its blueprint.
Building Bonds Through Sports and Recreation
Aseana City goes beyond fitness classes to create a sports culture. Bounce at Parqal, the estate’s outdoor sports complex, offers two multi-purpose courts (set up for basketball, volleyball, or even pickleball) and a football field, which hosts youth training for the Azkals Development Academy.
After office hours, these facilities spring to life. Aseana City organizes an inter-company basketball league at Bounce, drawing teams from different industries to compete in friendly after-work games. The basketball courts buzz with employees from various firms bonding over pickup games, while on weekends the football field invites pickup matches and family sports days.
Experts often note that social activities and friendly competition help form tighter-knit teams. Team sports can break down hierarchy and encourage camaraderie. The camaraderie developed on the field translates into a more cohesive work environment, fostering shared purpose back in the office.
Aseana City: Community by Design
By weaving community into the city itself, Aseana City has effectively pre-built the very employee networks that companies strive to create internally.
For BPO locators in Aseana City, “building a community” is not just a slogan, it is a tangible advantage. Being in Aseana means tapping into ready‑made engagement strategies (from group runs to sports leagues) without having to create them from scratch.
Aseana City is more than an office address; it is a thriving ecosystem where community, wellness, and business success converge.
Sources:
https://hbr.org/2022/08/rekindling-a-sense-of-community-at-work
https://www.gallup.com/workplace/236927/employee-engagement-drives-growth.aspx
https://www.gensler.com/blog/will-third-places-be-the-future-of-workplaces#en
For Aseana office inquiries: leasing@aseanaholdingsinc.com
For Aseana residential inquiries: inquiries@midparktowers.com