Urban Strategies for BPO Success: Insights from Aseana City
14 July 2025
Urban Strategies for BPO Success: Insights from Aseana City
Seamless Connectivity and Mobility
The latest TomTom index pegs Manila’s congestion at 41% on average, with commuters wasting up to 4 days and 7 hours per year stuck in traffic.
For a BPO firm, this adds up to chronic lateness, fatigue, and productivity loss. Human-resource and operations leaders know all too well that every tardy BPO employee or empty desk means higher costs for overtime, shift swaps, or churn. In short, a city’s transport infrastructure problem is also a workforce problem.
Aseana City demonstrates a solution. Anchored by the new Redemptorist-Aseana LRT-1 station, commuters from over a dozen cities can now ride straight into Aseana’s offices without slogging through EDSA’s traffic jams. This rail connectivity effectively connected the estate to a Mega Manila’s rail network of over 19 million people.
Aseana’s streets reinforce this connectivity ethos, featuring wide pedestrian pathways, interconnected open spaces, and mixed-use zones designed to create a walkable and well-connected neighborhood. Located between major arteries (Diokno and Macapagal Boulevards), Aseana City is master planned to have over 20km of pedestrian lanes, 16km of bike paths, and over 4km of elevated walkways. To complement this, Aseana operates an Eco Jeep fleet that ferries workers between buildings and nearby transport hub Parañaque Integrated Terminal Exchange (PITx).
Connectivity-driven planning is not a generic buzzword, but rather a tested framework. Transit-Oriented Development (TOD) which integrate offices, residences, and amenities all within walking distance of public transit is credited worldwide with boosting urban performance. One OECD study estimates that coordinated land-use and transit projects could raise Manila’s reachable population by approximately 16%.
For companies, that translates to more on-time employees and fewer unplanned leaves. When infrastructure outpaces demand rather than limping behind it, staff are not forced to go through extremes just to clock in.
Ultimately, a city that flows, connects, and prioritizes its people produces happier, more reliable workers.
A clear lesson can be drawn from Aseana City: public mobility infrastructure is a strategic investment, not just an afterthought. Rail stations, bus terminals, and safe sidewalks are not just civic amenities, they are HR and operational tools that recover hours of lost productivity, reduce absenteeism, and lower the bottom-line costs of turnover.
In planning their next site, IT-BPM executives should remember that a well-linked location pays dividends in minutes saved, employees retained, and talent attracted.
Sources:
https://www.tomtom.com/traffic-index/philippines-country-traffic/
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