Urban Strategies for BPO Success: Insights from Aseana City

Building a Community

In today’s competitive outsourcing industry, a company’s success hinges on its people, and keeping employees engaged takes more than a desk and a paycheck, it requires fostering a genuine sense of belonging.

Research shows that highly engaged teams enjoy 41% lower absenteeism and employees who feel part of a community are 66% likelier to stay with the organization long-term.

Community-building is not just a feel-good HR initiative but smart economics driving higher productivity, lower turnover, and a healthier bottom-line.

Wellness Community in Aseana

At Aseana City, this community-centric approach is built into daily life. Instead of siloed cubicles, office spaces blend seamlessly with parks, trails, and fitness venues. Every week, Aseana City locators gather for group workouts in three different running clubs, cardio-dance classes, mat Pilates, and yoga sessions.

In practice, BPO employees wind down morning stress by jogging together or stretching in Parqal’s amphitheater, turning exercise into a social ritual. These gatherings build personal connections between coworkers and transform physical health routines into team-building experiences.

This design embodies the “third place” concept where communal environments beyond home or office offer a sense of belonging to a larger community. Parqal’s open plazas and shared events serve as that “third place”, fostering real connections. In our increasingly connected yet isolated world, third places have become invaluable; they are neutral spots where people can gather, form relationships, and feel part of something beyond work and home.

Aseana City has effectively built this antidote to workplace isolation right into its blueprint.

Building Bonds Through Sports and Recreation

Aseana City goes beyond fitness classes to create a sports culture. Bounce at Parqal, the estate’s outdoor sports complex, offers two multi-purpose courts (set up for basketball, volleyball, or even pickleball) and a football field, which hosts youth training for the Azkals Development Academy.

After office hours, these facilities spring to life. Aseana City organizes an inter-company basketball league at Bounce, drawing teams from different industries to compete in friendly after-work games. The basketball courts buzz with employees from various firms bonding over pickup games, while on weekends the football field invites pickup matches and family sports days.

Experts often note that social activities and friendly competition help form tighter-knit teams. Team sports can break down hierarchy and encourage camaraderie. The camaraderie developed on the field translates into a more cohesive work environment, fostering shared purpose back in the office.

Aseana City: Community by Design

By weaving community into the city itself, Aseana City has effectively pre-built the very employee networks that companies strive to create internally.

For BPO locators in Aseana City, “building a community” is not just a slogan, it is a tangible advantage. Being in Aseana means tapping into ready‑made engagement strategies (from group runs to sports leagues) without having to create them from scratch.

Aseana City is more than an office address; it is a thriving ecosystem where community, wellness, and business success converge.

Sources:

https://hbr.org/2022/08/rekindling-a-sense-of-community-at-work

https://www.gallup.com/workplace/236927/employee-engagement-drives-growth.aspx

https://www.gensler.com/blog/will-third-places-be-the-future-of-workplaces#en

https://www.fastercapital.com/content/Engagement-activities–Sports-Leagues–Teamwork-in-Action–The-Camaraderie-of-Workplace-Sports-Leagues.html

For Aseana office inquiries: leasing@aseanaholdingsinc.com

For Aseana residential inquiries: inquiries@midparktowers.com